A Message from Elise

Neighbors,

With just days remaining until Election Day, I want to share why I believe this election represents a turning point for Newberg.

Over the past several months, I’ve knocked on thousands of doors, held more than 10 house parties, hosted six community focus groups, and participated in dozens of one-on-one meetings with residents, business owners, and developers. I’ve spent this campaign in our neighborhoods, listening to concerns, learning from different perspectives, and working alongside people who care deeply about our future.

And through all of those conversations, one thing has become increasingly clear: the momentum is with us, and our message is resonating. People are ready to move beyond the mudslinging, personal attacks, and politics of personal destruction. They’re ready to get back to the work of building a better Newberg.

For nearly a decade, we’ve allowed hyperpartisan national political agendas to dominate too much of our local governance, across multiple boards and institutions. Meanwhile, the fundamental responsibilities of local government have taken a back seat: delivering core services effectively, keeping our community affordable, supporting our schools, and planning responsibly for the infrastructure our future depends on.

When we fail to plan today, we leave the next generation to pay for it tomorrow. That means more debt, higher utility bills, and fewer opportunities for the families who call Newberg home.

We’ve also allowed an environment to develop where policy disagreements too often become personal battles. When someone brings forward an idea that challenges the priorities of a small, hyperpartisan group, the response should be thoughtful debate about the merits of that idea, not personal retribution against the person who proposed it.

I’ve experienced those attacks firsthand. But they haven’t discouraged me. They’ve only strengthened my commitment to building a community where we have conversations in our neighborhoods instead of screaming at one another online, where disagreement doesn’t mean disrespect, and where good ideas matter more than who brings them forward.

And the stakes couldn’t be higher.

Every day, approximately 3,000 Newberg residents leave our community to work elsewhere, while another 3,000 people commute into Newberg, many supporting our hospitality economy. We need to restore the opportunity for people to earn a living wage, raise their families, and build their lives right here. When people can live and work in Newberg, they have more opportunities to volunteer, serve, participate, and invest in the community they love.

We have extraordinary opportunities in front of us, but they require leadership willing to bring people together and get things moving.

We can pursue regional water and infrastructure partnerships with neighboring communities to address rising costs. We can make strategic investments in the former mill property, aggressively recruit employers, restore manufacturing jobs, and protect our waterfront from becoming a data center. We can refocus on the Riverfront Master Plan, establish sustainable road maintenance funding, and advocate at the state level for the highway improvements and infrastructure investments Newberg desperately needs.

We can strengthen our partnership with the Newberg-Dundee School District and advocate for adequate school funding. We can work alongside CPRD to envision a downtown and waterfront that serve residents, families, businesses, and visitors for generations to come. And we can create more housing opportunities while making sure young people and neighborhood residents have a meaningful voice in the decisions shaping their future.

None of this happens by one person sitting behind a desk at City Hall.

My greatest strength as a leader has never been having all the answers. It’s bringing the right people to the table, empowering the people around me, and building the partnerships necessary to turn good ideas into lasting results.

That’s how I’ve led throughout my career, and it’s how I intend to lead as Mayor.

I believe we can lower the temperature without lowering the volume. We can disagree without destroying one another. We can be fiscally responsible while making strategic investments in our future. And we can restore a culture of local government that puts Newberg ahead of partisan politics.

The momentum we’re seeing isn’t just about one campaign. It’s about a community that is ready to turn the page.

But momentum only matters if we turn it into votes.

We cannot afford to sit this election out. The future of our city, our schools, our infrastructure, and our local leadership is on the ballot.

I’m asking you to vote all the way down your ballot and support:

Elise Yarnell Hollamon for Mayor

Larry Hampton and Leisha Adams for Newberg City Council

Cindy Johnson for Yamhill County Clerk

Please return your ballot by 8 PM on Tuesday, November 3. Talk with your neighbors, remind your friends and family to vote, and help us finish strong.

After eight years serving on City Council, I know what this community is capable of when we work together. I’m ready to lead that next chapter.

Better is possible for Newberg. And I believe we’re ready to prove it.

With gratitude,

Elise Yarnell Hollamon
Newberg City Councilor
Candidate for Mayor

(Some) Parents Stood Up for (Some) Children

This weekend, City Councilperson Robyn Wheatley posted a graphic on her Facebook page, celebrating the “Kids Not Camps” initiative that she helped pass, along with Mayor Bill Rosacker, in May 2023. Earlier this month, Rosacker also reminded voters that he worked hard to make car camping illegal near schools, part of his mayoral efforts to make Newberg safe again.

Here’s the thing: like their MAGA president, both candidates are returning to their greatest hits, rather than offering many new solutions to a town in need of change. And here’s another thing: the “Kids Not Camps” campaign demonized the houseless population in Newberg, and also vilified a Christian community trying to live faithfully into their Jesus-centered mission.  

So really, not an initiative to be proud of after all.

Let’s review what happened in 2022: North Valley Friends Church, a Christian congregation that has existed in Newberg for over 50 years, felt called by God to help those experiencing houselessness in Newberg, and proposed Peace Trail Village, a planned transitional housing project on the NVFC property consisting of eight small cottages, along with shared community and laundry facilities. The church was awarded $400,000 of American Rescue Plan Act (ARPA) money to help begin their work on the village. (You can find out more about that project here.) 

This was not a homeless shelter or sprawling encampment of unsupervised people. According to the ARPA proposal, funds would help vet those living in tiny homes, as well as providing wrap-around care for residents. The targeted clientele for these homes was people experiencing medical procedures to recover in a warm, safe space, rather than on the street or on a friend’s couch. Again, NVFC was following a faithful call from God in proposing this well-thought out, well-considered plan, including safeguards to assure that clients and neighbors were kept safe.

Some parents at Veritas School were upset about the thought of houseless people living so close to their school, and raised their objections, something that was well within their rights to do, because almost everyone–including NVFC, including those experiencing houselessness–cares about the safety of their children.

In summer 2022, there was a meeting between NVFC and Veritas to share information, hoping to quell concerns Veritas parents had about the proposed project. The meeting was advertised as only for direct stakeholders: NVFC members, and Veritas parents. Rather than make space for thoughtful listening, Rosacker (not a NVFC member or a Veritas parent) was at that meeting, clipboard in hand, ready with a Kids Not Camps petition. In other words, rather than taking time to listen to the church’s concerns (or even the parents’ concerns), Rosacker met the emotional moment, and parents’ fears, by having a petition ready for them to sign.

Even though the church’s proposal wasn’t about camping. Even though the church tried to reassure parents that their robust children’s ministry showed they cared about kids, too. Even though a Red Bucket Preschool representative spoke at the meeting, supporting the Peace Trail Village project, trusting that the church where their school was located would not put their kids in harms’ way.

Certainly it was acceptable for people to have concerns about the project, and to ask hard questions of North Valley Friends. Residents were entitled to wonder whether city money should support the project or whether it belonged in that location. The intent of the meeting between Veritas and NVFC offered one opportunity for those questions and concerns, though Rosacker already had his petition ready to go, exaggerating claims about what North Valley was doing, stoking fears in parents, dehumanizing those experiencing houselessness, and showing an astounding lack of charity to Christians trying to follow God’s call. 

That petition effort in summer 2022 led to both Rosacker’s and Wheatley’s election in November 2022; both rode into their positions on an emotionally powerful public safety issue. The “Kids not Camps” petition passed in May 2023. And now, three years later, both Rosacker and Wheatley are returning to this issue, seeing it as a “proud moment” when they listened to parents, and stood up for a community’s children.

Well, at least some parents. And some children. 

Make no mistake: this was also not necessarily a grassroots effort to protect Newberg, but a well-funded campaign by wealthy donors who chose to denigrate folks who were struggling. According to public records, the George family paid $26,693.36 to the Kids not Camps PAC, backing the efforts of Wheatley and Rosacker to assure that houseless people in Newberg would not be able to turn to a church for support. 

There’s an undercurrent of fear-mongering and disinformation that continues to fuel the “Kids Not Camps” rhetoric, evident even in the infographic Wheatley posted on her Facebook page. For example, the Peace Trail Village was not a “homeless shelter,” despite what Wheatley says in her post, which also advocates for “Parents” and “Community.” 

Again, some parents. And some community. But definitely not all.

Wheatley also wrote that “City Council should not be funding homelessness!” On this, perhaps, we can agree, because funds for a Peace Trail Village would have explicitly helped people to not be homeless. A win for them, and for our community. 

For a host of reasons, including the disinformation campaign targeting NVFC, Peace Trail Village will not be built. Those struggling to find housing in our community will need to seek out other, very limited resources. Still, what happened in 2022 should not be reason to celebrate now, in 2026, as Wheatley and Rosacker seem to be doing. 

Perhaps it’s still wise for Wheatley and Rosacker to raise this dark part of our community’s history, because they are really asking us this: what kind of leadership do we want in city hall? And, how do we want our community to conduct politics? 

When someone tells us our children are in danger, we should ask for evidence. 

When complicated issues are reduced to slogans, we should look behind the slogan.

When disinformation begins circulating around a legitimate community concern, we should expect leaders to correct it—even when that disinformation might help their political cause. This was the case when disinformation demonized a church congregation, suggesting someone that North Valley wanted to harm children; and also dehumanized houseless people, seeking safety and a place to call home. Rather than asking that the purveyors of disinformation stop telling lies about Newberg citizens, Rosacker allowed their efforts to continue, suggesting that he doesn’t really work for all of Newberg’s citizens, after all.

When someone asks for our vote, we should look not only at what they’re telling us today, but at what they’ve told us before.

Newberg will undoubtedly face difficult decisions in the coming years: water rates, infrastructure, housing, economic development, public safety and how we pay for all of it. There will be honest disagreements about those issues. But disagreement doesn’t require fear, nor do they mean demonizing people in our community who are struggling with houselessness–or who are seeking creative ways to provide homes. 

Four years ago, Newberg was given one particularly memorable slogan: Kids Not Camps.

This election year, voters have the benefit of something they didn’t have then. Four years of hindsight. We should use this hindsight by voting for Elise Yarnell Hollamon. 

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